Hi, I’m Dan.

I’m a storyteller by nature. It’s been ingrained in me since childhood. I watched as counselors commanded attention around the campfire, saw movies that sparked endless conversations on the playground, and sat spellbound by teachers who could magically quiet a room of rowdy kids with just their voices. Throughout my childhood, I noticed one simple truth: when the story is good, people listen.

I’ve been in this industry long enough to watch storytelling platforms evolve. I’ve written for billboards, banner ads, social, websites, TV, radio, and streaming services. I’ve collaborated with UX and CX teams to ensure that your customers’ stories align with the ones you want to tell. But throughout all this change, one thing has remained constant: if the story isn’t compelling, no one’s listening.

Every brand has an original story waiting to be told. Together we can make sure yours is one people want to hear.

Select Clients

  • Mercedes-Benz

  • Genesis

  • AT&T

  • Citi

  • Capital One

  • PayPal

  • Nestle

  • Microsoft

  • Lowe’s

Experience

    • Led a cross-functional team of six creatives, including writers, designers, and content strategists, in the redesign of Genesis.com

    • Directed the conversational architecture and implementation of AI chat integration for the Genesis Concierge program

    • Led the development of a new voice and tone for Genesis across all digital touchpoints

    • Collaborated with executive stakeholders to formulate short and long-term digital strategies for the brand

    • Grew the Genesis account from $1.2M to $17M in billings in less than seven months

    • Led a team of ten creatives, including writers, designers, content strategists, and UX designers working on multiple tracks of work

    • Relaunched the Manufaktur program digitally, allowing visitors to customize their Mercedes-Benz to their exact specifications

    • Created the digital charging ecosystem for mbusa.com providing critical charging information for EV buyers

    • Introduced and positioned future and concept vehicles for mbusa.com

    • Led the implementation of feature enhancements, marketing initiatives, and commerce integration for mbusa.com

    • Implemented site-wide personalization that created a 90% reduction in cost-per-action via digital media

    • Managed a white-label digital payment processing product for 26 partner-branded credit cards as part of the Citi Retail Services track of work

    • Created campaign concepts and executions across CRM, paid social, and landing pages for Citi checking, savings, and HYCA accounts

    • Led the Core Services track of work aligning the call center user interface and the customer user interface, reducing call times by 50%

    • Managed four direct reports and helped guide their career development

    • Led the strategic repositioning of high-profile Citi-branded credit cards

    • Drove the content strategy and narrative structure of the the Grey Goose City Guides microsite experience and partnership with Duty Free

    • Led content creation, campaign development, and the creative process for thought leadership for the agency. Created and maintained brand voice guidelines and owned the creative handoff process with the internal development team. Lead writer for the Nestle, PayPal and Strata Trust Company accounts.

    • Drove the content strategy and copywriting process for the redesign of Poland Spring, Arrowhead, and Deer Park (Nestle Waters brands) websites

    • Led the social media strategy and monthly editorial calendars for Poland Spring, Arrowhead, and Deer Park paid/organic social channels

    • Managed two direct reports, providing day-to-day guidance and mentorship to propel career growth

    • Led the rebranding and strategic repositioning of Strata Trust Company and the full-scale redesign of stratatrust.com

    • Responsible for leading the copywriting team, presenting work to clients, upholding ADA standards across all website builds, and pitching new work to grow existing accounts and win new ones. Lead writer for the Capital One, Microsoft, Concur, and Bing accounts.

    • Led the content strategy, narrative structure, and copywriting for Bing CRM and Concur website redesigns 

    • Partnered with developers and the user experience team to create a AAA ADA-compliant white-label property website for 46 Macerich property websites

    • Led the writing for Microsoft Store CRM email campaigns globally and managed translation vendors to ensure the work was completed on time

    • Redesigned Capital One’s Spark Business website and created campaigns for digital and paid/organic social

    • Grew the Capital One account from a $20K project to a $2.5M account in less than a year

    • Writer for both multicultural and general market campaigns. Responsible for campaign concepts, T.V. scripts, digital campaign ideation,and pitching new business on the Lowe’s, AT&T, Jack Daniel’s and Fusion accounts.

    • Created campaign executions for national TV, Spotify, radio, paid/organic social, and digital for AT&T’s AIO wireless service 

    • Wrote copy for Lowe’s paid/organic social, radio, Spotify, and T.V. campaigns and led the development of feature-length editorial radio promos for the Yolanda Adams Morning Show

    • Created campaign concepts, TV scripts, and integrated digital campaigns for H-E-B, Torchy’s Tacos, The City of Austin, and the LBJ Presidential Library.

    • Created marketing collateral for H-E-B stores that drove awareness for increased adoption of BYO bag usage, leading to a 75% increase in usage

    • Wrote and produced a series of videos for the LBJ Presidential Library featuring Matthew McConaughey that led to an increase in donations and museum visits

Education

University of Texas - M.A. Communications

University of Vermont - B.A. Philosophy

Experience

RAZORFISH

Creative Director (2023 - Present)

Returning to Razorfish presented an incredible opportunity to lead the complete redesign of Genesis.com, and a chance for the brand to appeal to a new generation of luxury customers. As creative director, I guided a team of writers and designers through a fast-paced process, transforming concepts into a fully developed site in just six months.

Client: Genesis Motors America

PUBLICIS GROUPE

Associate Creative Director (2022 - 2023)

At Publicis Groupe, I joined a team of top industry talent to lead digital efforts for the Mercedes-Benz account. As the digital agency of record, we handled every facet of mbusa.com, from marketing to e-commerce and dealer integration. As an ACD, I led multiple tracks of work, keeping CRUX teams on schedule and aligned with strategic goals.

Client: Mercedes-Benz

RAZORFISH

Creative Lead, Copy (2018 - 2022)

At Razorfish I worked my way up from senior copywriter to creative lead, where I took an active leadership role managing several work streams. As creative lead, I led creative teams in the development of campaigns, feature updates, and product enhancements. I mentored and managed a team of three copywriters, helping guide their careers and advancement at the agency. In addition, I worked closely with clients to prioritize upcoming work and outline strategic growth opportunities for the Citibank account.

Select clients: Citibank, Grey Goose

SPRINGBOX

Senior Copywriter (2015 - 2018)

As the lead writer, I was responsible for campaign strategy, concepts, and executions across multiple digital touchpoints, including social, websites, influencers, videos, banner ads and CRM. I worked closely with our in-house development team to implement CMS requirements and ensure that all website builds remained ADA-compliant.

Select clients: Nestle, PayPal, Strata Trust Co.

DRUMROLL

Senior Copywriter (2014 - 2015)

After several years of traditional advertising work, I decided to dive headfirst into the digital world. At Drumroll, I collaborated with our in-house developers to create ADA-compliant websites and experiences that met business objectives and increased revenue. In addition, I worked on concept-driven digital campaigns, CRM campaigns, Spotify ads, and social campaigns.

Select clients: Microsoft, Capital One, Bing, Concur

LATINWORKS

Copywriter (2013 - 2014)

At Latinworks, I wrote for both multicultural and general market campaigns. My day-to-day work included writing national TV spots, Spotify ads, print, banner ads, monthly editorial social content,and feature-length radio promos for the Yolanda Adams Morning Show.

Select clients: Lowe’s, AT&T, Jack Daniel’s, Fusion

ARSENAL ADVERTISING & PR

Junior Copywriter (2011 - 2013)

Arsenal is where I took a sharp left turn from the publishing industry and started my career as a copywriter. As the sole copywriter on staff, I was responsible for every word that went out the door. I worked closely with my creative director and design partner to generate campaign ideas and concepts ranging from TV spots to print ads and radio spots.

Select clients: Torchy’s Tacos, The City of Austin, Lone Star Circle of Care, Dripping Springs Vodka

SIMON & SCHUSTER

Digital Archivist (2007 - 2010)

Responsible for cataloging and digitizing the entire archive of author contracts dating back to 1924. Worked with high-level executives to create a custom digital archive that preserves the legacy of some of the world’s finest authors.

Education

UNIVERSITY OF TEXAS

M.A. Communications

Where I learned how to harness my creativity and use it to educate, inform, and persuade.

UNIVERSITY OF VERMONT

B.A. Philosophy

Where I learned how to think through both sides of every problem, question my assumptions, and check my ego at the door.